The Analytics dashboard gives you an overview of performance across all your apps. You can apply filters to view a subset of data.
Highlights
The Highlights section can display up to five different metrics. You can plot any two out of five metrics for visualization. You must specify a date range to display data and have the option to group data by different dimensions.
Available dimensions
| Dimension | Description |
| Period | You can group data by date range to compare data from the specified date range against data from the immediately preceding date range of the same length. |
| App | You can group data by each app under your account to compare performance across different apps. |
| Country | You can group data by country to compare performance across different countries. |
| OS | You can group data by OS to compare performance across different OS types. |
| Ad unit type | You can group data by ad unity type to compare performance across different types of ad units (e.g., rewarded video, interstitial, etc). |
Available metrics
| Metric | Description |
| Request |
This is the number of times your app has requested an ad to be displayed. There is a positive correlation between ad unit and request such that the number of requests increases with the increase in number of ad units. When available, the number of requests from the specified date range is compared against the number of requests from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Impression |
This is the total number of ads that your app has displayed to users. Note that number of impressions reported by your mediation platform can be different from the number of impression reported on this dashboard based on several factors. One common factor is timezone difference. The Publisher portal uses UTC as the default timezone. When available, the number of impressions from the specified date range is compared against the number of impressions from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Click |
This is the total number of click events originating from user engagement with Moloco-run ads. When available, the number of clicks from the specified date range is compared against the number of clicks from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Revenue |
This is the total revenue that your app has generated from ad impressions. When available, the total revenue amount from the specified date range is compared against the total revenue amount from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| eCPM |
This is the effective cost per thousand impressions, calculated as (total ad earnings/total impressions)x1000. This metric is based on the revenue that your app has generated from ad impressions. When available, the eCPM from the specified date range is compared against the eCPM from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Fill rate |
This is the percentage of ad requests that a bidder has filled with an ad response. When available, the fill rate from the specified date range is compared against the fill rate from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| CTR |
This metric measures the effectiveness of ads, calculated by dividing the total number of clicks by total number of impressions (i.e., clicks / impressions). When available, the CTR from the specified date range is compared against the CTR from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
Performance by dimension
The Performance section lets you retrieve a subset of data using filters. Data is automatically grouped by the dimension specified in the Highlights section. When no dimension has been specified, data is grouped by date by default.
Available filters
| Filter | Description |
| Date | When data is ungrouped, you can retrieve data from specific dates. |
| Period | When data is grouped by Period, you can retrieve data from a specific date range. |
| App | When data is grouped by App, you can retrieve data from select apps. |
| Country | When data is grouped by Country, you can retrieve data from select countries. |
| OS | When data is grouped by OS, you can retrieve data from select OS types. |
| Ad unit type | When data is grouped by Ad Unit Type, you can retrieve data from select ad unit types. |
| Request |
You can filter data by the number of requests, which is the number of times your app has requested an ad to be displayed. |
| Impression |
You can filter data by the number of impressions, which is the total number of ads that your app has displayed to users. |
| Click |
You can filter data by the total number of click events originating from user engagement with Moloco-run ads. |
| Revenue |
You can filter data by the revenue amount generated from ad impressions. |
| eCPM |
You can filter data by the effective cost per thousand impressions, which is calculated as (total ad earnings/total impressions)x1000. |
| Fill rate |
You can filter data by the fill rate, which is the percentage of ad requests that a bidder has filled with an ad response. |
| CTR |
You can filter data by the CTR, which measures the effectiveness of ads, calculated by dividing the total number of clicks by total number of impressions (i.e., clicks / impressions). |
Available metrics
| Metric | Description |
| Request |
This is the number of times your app has requested an ad to be displayed. There is a positive correlation between ad unit and request such that the number of requests increases with the increase in number of ad units. |
| Impression |
This is the total number of ads that your app has displayed to users. Note that number of impressions reported by your mediation platform can be different from the number of impression reported on this dashboard based on several factors. One common factor is timezone difference. The Publisher portal uses UTC as the default timezone. |
| Click |
This is the total number of click events originating from user engagement with Moloco-run ads. |
| Revenue |
This is the total revenue that your app has generated from ad impressions. |
| eCPM |
This is the effective cost per thousand impressions, calculated as (total ad earnings/total impressions)x1000. This metric is based on the revenue that your app has generated from ad impressions. |
| Fill rate |
This is the percentage of ad requests that a bidder has filled with an ad response. |
| CTR |
This metric measures the effectiveness of ads, calculated by dividing the total number of clicks by total number of impressions (i.e., clicks / impressions). |