The main overview page is intended to give you a quick snapshot of inventory performance upon signing in. Learn what metrics you can view and what filters you can apply to the data.
From the main overview page, you can get a visual representation of inventory performance across all of your apps as well as for select apps from the date range you have specified. Using Table setting, you can specify up to five different metrics to display on the overview page. You can plot one of five metrics at a time for visualization. When All apps has been selected for Inventory Performance, the Overall option plots the metric of choice for all apps against the date range you have specified. The Breakdown option plots the metric of choice for all apps by app, platform, country, or ad unit type against the date range you have specified.
Available metrics
| Metric | Description |
| Request |
This is the number of times your app has requested an ad to be displayed. There is a positive correlation between ad unit and request such that the number of requests increases with the increase in number of ad units. When available, the number of requests from the specified date range is compared against the number of requests from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Impression |
This is the total number of ads that your app has displayed to users. Note that number of impressions reported by your mediation platform can be different from the number of impression reported on this dashboard based on several factors. One common factor is timezone difference. The Publisher portal uses UTC as the default timezone. When available, the number of impressions from the specified date range is compared against the number of impressions from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Click |
This is the total number of click events originating from user engagement with Moloco-run ads. When available, the number of clicks from the specified date range is compared against the number of clicks from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Revenue |
This is the total revenue that your app has generated from ad impressions. When available, the total revenue amount from the specified date range is compared against the total revenue amount from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| eCPM |
This is the effective cost per thousand impressions, calculated as (total ad earnings/total impressions)x1000. This metric is based on the revenue that your app has generated from ad impressions. When available, the eCPM from the specified date range is compared against the eCPM from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| Fill rate |
This is the percentage of ad requests that a bidder has filled with an ad response. When available, the fill rate from the specified date range is compared against the fill rate from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |
| CTR |
This metric measures the effectiveness of ads, calculated by dividing the total number of clicks by total number of impressions (i.e., clicks / impressions). When available, the CTR from the specified date range is compared against the CTR from the immediately preceding date range of the same length and the difference is displayed as a percentage change. |